Classified Ad Ventures

The Team

The Classified Ad Ventures team has a combined total of 40 years experience in online classifieds. Their experience covers a broad range of skills, from sales and marketing through to technology and M&A – all within the online classifieds space.

Located in Melbourne, Sydney and London, the Classified Ad Ventures team is able to help clients around the world gain the most from their endeavors in building online businesses.

Here is the team:


Simon Baker

Simon Baker

Simon Baker

Simon Baker is a leading global expert in the field of online classified advertising.

From 2001 through 2008, Simon was the CEO and Managing Director of the Australian listed online real estate company – REA Group Ltd …

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Chris Vulovic

Chris Vulovic

Chris Vulovic

Chris is the CIO of Classified Ad Ventures and is responsible for managing the day to day operations of the businesses in the CAV incubator. She also helps clients of Classified Ad Ventures …

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Anthony Herman

Anthony Herman

Anthony Herman

Anthony has over 9 years of Advisory and Consulting experience and heads up Advisory and Investments at Classified Ad Ventures based out of London, UK.

Prior to joining Classified Ad Ventures, he spent 3 years at the REA Group.

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John Hart

John Hart

John Hart

John Hart is the Industry Sales and Marketing Manager / Consultant for Classified Ad Ventures

John has been working in marketing, public relations and sales management for over twenty five years.

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Fiona Street

Fiona Street

Fiona Street

Fiona has worked in highly organisational focused positions for the past 15 years with more than 5 as Executive Assistant to Simon Baker in his roles as CEO for the REA Group and now at Classified Ad Ventures Pty Ltd.

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David Wickes

David Wickes

David Wickes

David Wickes is the Business Analyst with Classified Ad Ventures, supporting its brands and clients in process and data management to ensure maximum results from their sales and marketing operations.

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Zoë Wofendale

Zoë Wofendale

Zoë Wolfendale

Zoë joined Classified Adventures in April 2009 as a member of the Innovate arm of the business responsible for the development of CAV Web Services.

Zoë has over 10 years experience in the online space …

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Emma Sorensen

Emma Sorensen

Emma Sorensen

Emma Sorensen is Classified Ad Ventures’ Managing Editor.

She has ten years experience in Australia and the UK as a project manager, writer and editor in online media and print publishing

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Alice Allan

Alice Allan

Alice Allan

Alice Allan is a freelance writer and editor who began writing for Classified Ad Ventures’ news websites -

Property Portal Watch, Property Ad Guru, and Jobs Portal Watch – in April 2009 …

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Stephanie BySouth

Stephanie BySouth

Stephanie BySouth

Stephanie is Head of Technology at Classified Ad Ventures working in collaboration with the investment & incubator businesses to assess and recommend technologies, …

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