Classified Ad Ventures Acquires Hippo Jobs
Simon Baker, the CEO of Classified Ad Ventures, today announced the acquisition of Hippo Jobs (hippojobs.com.au), the leading youth jobs classified site in Australia.
Hippo Jobs targets the Australian 15 – 24-year-old demographic (often-called Gen Y) for part-time and casual jobs nationally. Hippo Jobs has a vision of connecting employers looking for young people to work for them with the many young people searching for part-time and casual work that suits their lifestyles.
Over 100,000 Gen Y’s have registered with Hippo Jobs. Hippo converts this personal information into a detailed resume that employers can access or have emailed to them as candidates apply for positions. Major employers such as Coles, Kmart, David Jones and Salesforce all use Hippo to help ensure they get find the right candidate for the role. Hippo Jobs also integrates with many third party HR and ad posting systems for employer convenience.
Simon Baker said, “We believe that niche jobs sites are a growing opportunity. Managers have less time than ever to troll through the hundreds of irrelevant CVs they often receive from the general jobs sites. Our investment in ArtsHub shows that by having a targeted audience, we are able to deliver a small number of quality candidates that meet the advertisers’ requirements.
“Hippo has successfully matched the youth of Australia with employers of choice for the past 2 years. As part of the Classified Ad Ventures, advertisers and candidates using Hippo Jobs will benefit from a combined 40 years of online classified experience and receive better results.”
Hippo Jobs will report into Chris Vulovic, the head of Classified Ad Ventures’ Innovation team. James Masini, General Manager and founder of Hippo Jobs, will continue to be involved in the company.
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