Classified Ad Ventures

Classified Ad Ventures Acquires Hippo Jobs

Simon Baker, the CEO of Classified Ad Ventures, today announced the acquisition of Hippo Jobs (hippojobs.com.au), the leading youth jobs classified site in Australia.

Hippo Jobs targets the Australian 15 – 24-year-old demographic (often-called Gen Y) for part-time and casual jobs nationally. Hippo Jobs has a vision of connecting employers looking for young people to work for them with the many young people searching for part-time and casual work that suits their lifestyles.

Over 100,000 Gen Y’s have registered with Hippo Jobs. Hippo converts this personal information into a detailed resume that employers can access or have emailed to them as candidates apply for positions. Major employers such as Coles, Kmart, David Jones and Salesforce all use Hippo to help ensure they get find the right candidate for the role. Hippo Jobs also integrates with many third party HR and ad posting systems for employer convenience.

Simon Baker said, “We believe that niche jobs sites are a growing opportunity. Managers have less time than ever to troll through the hundreds of irrelevant CVs they often receive from the general jobs sites. Our investment in ArtsHub shows that by having a targeted audience, we are able to deliver a small number of quality candidates that meet the advertisers’ requirements.

“Hippo has successfully matched the youth of Australia with employers of choice for the past 2 years. As part of the Classified Ad Ventures, advertisers and candidates using Hippo Jobs will benefit from a combined 40 years of online classified experience and receive better results.”

Hippo Jobs will report into Chris Vulovic, the head of Classified Ad Ventures’ Innovation team. James Masini, General Manager and founder of Hippo Jobs, will continue to be involved in the company.

Classified Ad Ventures Takes Equity Stake in IPGA Ltd

Classified Ad Ventures, through its investment vehicle CAV Investment Holdings Pty Ltd, announced today that it has subscribed to a placement of 5,000,000 shares in IPGA Ltd (ASX:IPP). This represents just over 4% of the enlarged capital of IPGA, owner of Asia’s No. 1 network of property websites. The placement, at a price of $0.10 per share, represents the first direct investment received by IPGA since its listing on the ASX in September 2007 and is a strong endorsement of the potential of IPGA’s network of market leading property portals in Asia.

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ArtsHub Appoints Lisa Watts as CEO

Simon Baker, Chairman of ArtsHub Holdings, today announced the appointed Lisa Watts as CEO of ArtsHub, Australia’s leading website for the creative and arts industries.

Lisa Watts has over 12 years experience in online media, content and internet based publishing. This includes four years as General Manager of MyCareer.com.au, where she grew the site’s audience by 220 per cent, built a large national field sales team, and launched a successful new executive site Thebigchair. Earlier she worked at Lawlex, an internet start-up specialising in legal publishing and web-based compliance management software. She was also regional sales manager for Sensis, leading a team of 90. Most recently, she was heading up start up business Advantate offering Search marketing services to small and medium businesses for Fairfax Digital and Melbourne IT.

“I’m very optimistic about the growth potential for ArtsHub. The site provides great content to Australia’s creative and arts community. The site offers up to date news, jobs, reviews, and events in a unique and compelling.”

Simon Baker speaking about the appointment said, “The ArtsHub business has undergone strong growth over the last 2 years. Lisa is the ideal person to lead the Arts Hub business through its next stage of growth. Her experience in online businesses with a strong focus on sales and revenue growth will be a great asset to the team.”

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